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Bill Ackman uses relentless boardroom tactics in war against Ivy Leagues and news

MARY LOUISE KELLY, HOST:

The billionaire Bill Ackman has been in the headlines lately for the high-profile fights he has been waging with universities and news organizations. Ackman is an investor known for hard-driving tactics. They are part of a playbook he’s honed on Wall Street. NPR’s David Gura has been reviewing that playbook. He’s with me now. Hey, David.

DAVID GURA, BYLINE: Hey, Mary Louise.

KELLY: Who is Bill Ackman?

GURA: Well, he’s a highly influential hedge fund manager who is also a lightning rod. Ackman has made a lot of money over the years betting big against businesses he thinks are overvalued. Another way he’s made billions is by buying big stakes in companies. Then Ackman pressured CEOs to overhaul them, and if they don’t do that, he tries to push them out. So suffice it to say those tactics don’t make him a lot of friends, Mary Louise. Here’s what Ackman said recently on CNBC.

(SOUNDBITE OF ARCHIVED RECORDING)

BILL ACKMAN: Attack before. Remember, if you’re an activist short seller, you undergo the most aggressive attacks. So I’m kind of a battle-hardened person, right?

GURA: And Ackman is now bringing that aggressiveness to multiple wars he’s fighting.

KELLY: Yeah, including attacks on elite universities, including my alma mater.

GURA: Well, it all started with that. He wanted to bring big changes to Harvard, where he also went to college and grad school – he, like you, a Harvard alumnus. So this was personal. Ackman criticized the university’s now-former president, Claudine Gay, for how she responded to protests on campus over Hamas’ attack on Israel, but his list of grievances got a lot longer. Ackman amplified plagiarism allegations against Gay, and since then, he’s gone after higher education in general, as you said. He says diversity, equity and inclusion, or DEI, programs are racist, that they’re discriminatory against white people. And what we’re seeing in each of these fights is Ackman using tactics that are familiar to anyone who has watched his career on Wall Street.

KELLY: Yeah, I want to understand that better. What are these tactics?

GURA: Well, in corporate campaigns, Bill Ackman is very aggressive. He starts by writing these long, public letters outlining in detail changes he wants to see. He’s been doing that now but on the social media site X, where he’s written some of the longest posts I’ve ever seen. Some of them are 5- to 6,000 words long. In the past, he’s called on CEOs and board members to resign, as he did in a turnaround he engineered of the Canadian Pacific Railway. That was successful. It made him billions of dollars.

Now, sometimes these fights don’t go his way. But even then, Ackman will dig in, and he doesn’t give up. That’s what happened about a decade ago when he went up against a company called Herbalife, which makes nutritional supplements. Ackman called it a pyramid scheme, and that led to a public attack from one of his rivals, fellow billionaire Carl Icahn.

(SOUNDBITE OF ARCHIVED RECORDING)

CARL ICAHN: He wanted to have dinner once with me. I had dinner with him, and I got to tell you, I left. I couldn’t figure out if he was the most sanctimonious guy I’ve ever met in my life or the most arrogant.

GURA: Icahn bet against him, and what we saw after that was just classic Ackman. He continued that fight for six years, even as he lost a lot of money.

KELLY: Well, and this is all in the service of what, David? Like, what is Ackman’s ultimate goal here?

GURA: Well, he wants to see big cultural changes. Most recently, he committed $1 million to Democratic Congressman Dean Phillips, who is running an outsider campaign against President Biden. Ackman’s also going after the media. He has vowed to file a lawsuit any day now against the news organization Business Insider. After Ackman posted about those plagiarism allegations against Harvard’s former president, Business Insider discovered that Ackman’s wife, who was a professor at MIT, plagiarized in some of her academic writings. She’s acknowledged that, by the way. She’s apologized for it. In 2013, the reporter Maureen Farrell asked Ackman on CNN how long he planned to stick with that big and ultimately ill-fated bet against Herbalife, and this is what he told her.

(SOUNDBITE OF ARCHIVED RECORDING)

ACKMAN: They’ve never had someone like me prepared to say the truth about the company.

MAUREEN FARRELL: So how long are you willing to wait on your short position?

ACKMAN: I’m going to the end of the Earth.

GURA: Ackman used that same phrase in a post earlier this month. He said he’ll pursue societally important issues to the end of the Earth. And Ackman had a message for those who question his commitment, Mary Louise. He said, those people don’t know me.

KELLY: Thank you, David.

GURA: Thank you.

KELLY: NPR’s David Gura.

(SOUNDBITE OF FLO SONG, “SUMMERTIME”) Transcript provided by NPR, Copyright NPR.

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Based in New York, David Gura is a correspondent on NPR's business desk. His stories are broadcast on NPR's newsmagazines, All Things Considered, Morning Edition and Weekend Edition, and he regularly guest hosts 1A, a co-production of NPR and WAMU.

Previously, Gura was a correspondent for NBC News and an anchor for MSNBC. His reporting aired on NBC Nightly News and TODAY, and MSNBC's dayside and primetime programs, including The 11th Hour, Deadline: White House and MTP Daily.

Gura travels widely across the United States and around the world. In recent months, his reporting has centered on the COVID-19 pandemic and its economic fallout. In Texas, he covered a surge in cases that strained Houston's hospitals. On the eve of an eviction crisis in Oklahoma, Gura profiled people who had waited months for jobless benefits.

He has anchored special coverage, often from the field. During Hurricane Dorian, he broadcasted live from the Outer Banks in his home state of North Carolina. Gura reported from Virginia Beach, Virginia, after a mass shooting at the city's municipal complex, and from El Paso, Texas, after an attack on shoppers at a Walmart Supercenter. After a gunman targeted the Tree of Life – Or L'Simcha Congregation, Gura anchored MSNBC's coverage from Pittsburgh.

For almost two years, he hosted Up with David Gura on MSNBC, a lively roundtable that aired on Saturday and Sunday mornings, featuring a motley group of guests, including lawmakers, reporters, columnists, strategists, actors and comedians. During the 2020 primary, Gura interviewed many of the Democratic presidential candidates, and he took the show on the road to the Texas Tribune Festival.

Before he joined NBC News and MSNBC, Gura was a correspondent for Bloomberg Television and Bloomberg Radio, and a contributor to Bloomberg Businessweek. He co-anchored Bloomberg Surveillance, the network's flagship morning program, and after the 2016 election, he launched Bloomberg Markets: Balance of Power, which focused on the intersection of politics and policy.

Previously, Gura was a senior reporter for Marketplace, the public radio business and economics program, and its primary back-up host. From the organization's Washington bureau, he covered budget battles, showdowns and shutdowns and the implementation of financial reform, and he also spent a lot of time on the road, looking at how legislation and regulations affect Americans beyond the Beltway.

Gura's writing has appeared in The New York Times, the Los Angeles Times, the Columbia Journalism Review and the Virginia Quarterly Review. He has been recognized by the National Press Foundation, the National Constitution Center and the French-American Foundation, and he is a term member of the Council on Foreign Relations.

An alumnus of the Columbia University Graduate School of Journalism, Gura received his bachelor's degree in history and American studies, with honors, from Cornell University in Ithaca, New York. He also studied political science in La Paz, Bolivia, at the Universidad Mayor de San Andrés and the Universidad Católica Boliviana.

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