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2025 Impact Report

See the Impact You Made in 2025

From newsrooms to neighborhoods, here's how your support shaped Virginia communities this year.

Letters From Our Leadership

A word from the people guiding VPM's mission and momentum.

Jayme Swain — President & CEO

This past year has tested our resilience. With AI reshaping media, shifting audience consumption behaviors and the loss of federal funding, public media faces significant changes. Yet, we see this as a moment of opportunity, to innovate and reimagine the future of public media. Thanks to your support, VPM is strong. Our mission is more important than ever.

 

Patricia Merrill — Board Chair

This is a remarkable time to be involved with VPM. The organization celebrated its 60th anniversary by delivering award-winning content and experiences to communities across Virginia. In 2026, VPM will begin its next chapter by opening the doors to our new home in the heart of downtown Richmond.

 

Making an Impact in Our Communities

Across Central Virginia and the Shenandoah Valley, VPM was present and engaged in the community throughout 2025.

Education Forum

VPM sparked engaging conversations in February with our Education Forum. Moderated by the Honorable Anne B. Holton, the forum brought together more than 100 people to discuss opportunity gaps and innovative solutions by local school districts.

 

Healthy Birth Healthy Baby Expo

In September, VPM joined more than 30 community partners for the 2025 Healthy Birth Healthy Baby Expo in Charlottesville, an annual free event that celebrates community, pregnancy, birth and babies.

 

News

In 2025, the media landscape continued to change, and VPM met the challenges with strategy and innovation. The VPM newsroom remained one of the largest newsrooms in the state.

2025 By the Numbers — VPM News

1,000,000+ views of VPM News Shorts
1,025+ stories published across all platforms
15 stories published in Spanish
25+ staff on the VPM News team

Arts & Culture

VPM is dedicated to sharing stories about what highlights us as Virginians. In 2025, we expanded our local arts and culture coverage with docuseries, documentaries, TV series and community events.

2025 By the Numbers — Style Weekly & Arts

67,000+ Central Virginians read Style Weekly's quarterly print issues
20,000,000+ views across Style Weekly social media platforms
8,700+ streams and nearly 10,000 new followers on Facebook for Virginia Home Grown
3,600+ views of Finding Edna Lewis on VPM's YouTube channel
1,300+ views of Democracy360 on VPM's YouTube channel

Education

Throughout 2025, VPM continued to be an educational partner for families, caregivers and educators of the Commonwealth's children.

2025 By the Numbers — Education

4,000+ books, activities and other learning resources delivered
54 community partnerships raising awareness of early brain development
37,000 families served with materials at 24 WIC offices
100,000+ views of Science Might Surprise You! on VPM's YouTube channel

Thank You

We are grateful to our donors, partners, community supporters and corporate sponsors for making our work and our achievements in 2025 possible.

"We rely on public media for news coverage, information, entertainment and local programming. We find the news balanced and well-researched. PBS Passport is absolutely the best. We choose to watch VPM every night - it's our 'go to' channel."

Cindy & Doug SkelleyCindy & Doug Skelley
Harrisonburg

"We love nature and the outdoors, and so the documentary Shenandoah was an excellent opportunity to support VPM and promote our extraordinary national park."

Michelle Gluck & John McGurlMichelle Gluck & John McGurl
Richmond

"My family has been pleased and proud to support VPM for decades. We appreciate the nonpartisan national news and the truly fine local interest stories and videos. Shenandoah is an outstanding example of the excellent films produced by VPM."

Fred W. Scott, Jr.Fred W. Scott, Jr.
Charlottesville

Awards Received During 2025

Recognizing excellence across TV, radio, journalism, and digital.
And The Winner Is...

Awards Received During 2025

Recognizing excellence across TV, radio, journalism, and digital.

  • Telly Awards
  • Virginia Associated Press (AP) Broadcaster Awards
  • Public Media Awards from National Educational Telecommunications Association (NETA)
  • Regional Murrow Awards
  • Capital Emmy Awards
  • Public Media Journalists Association (PMJA) Awards
  • "Salute to Excellence" award from the National Association of Black Journalists (NABJ)
Total Awards
0
Recognizing Excellence in Public Media

Your commitment and investment in VPM's mission is the foundation of our success. Your support not only sustains our operations, but it enables us to carry out award-winning work. Thank you for helping to educate, entertain and inspire Virginians.

Annual Impact Report

Flip through VPM's 2025 Annual Impact Report.

VPM Mission

To use the power of media to educate, entertain and inspire.

Want to learn more about where VPM is headed? Check the VPM 2028 Strategic Plan, a five-year roadmap for the next phase of our evolution as a local storyteller. This plan puts the VPM audience at the center of our work and prioritizes community impact.

Stories of Impact