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People Like Us: How Our Identities Shape Health And Educational Success

A visit to a new doctor can be a stressful experience. You know the feeling. Sitting in a cold exam room, naked save for a flimsy gown, waiting for a stranger to poke and prod you. When the doctor finally enters, most of us are looking for signs that we can trust this person, that they are going to help rather than harm us.

So what is it that makes us trust doctors enough to allow them to stick needles in our skin or put us on a diet? That’s what Owen Garrick wanted to know. He’s a doctor and researcher in Oakland, California, and has been trying to improve health outcomes for black men. Black men have the lowest life expectancy of any major demographic group. Owen says they are dying of preventable or chronic diseases like prostate cancer.

“It’s not just prostate cancer; it is cardiovascular disease, it is stroke, it is diabetes.”

Owen and his colleagues wondered what it would take to get black men to go to the doctor for preventative care. They had a hunch that race might be a factor. So they ran a field study to try to answer one simple question:

Will black men take more preventative care services if they are randomly assigned to a black doctor?

They recruited men from barbershops and flea markets around Oakland. About 600 agreed to go to a clinic for a checkup.

The study found that black men assigned to a black doctor did accept more preventative services. And not by a little — by a lot.

The black doctors were about 50 percent more successful than non-black doctors at getting their patients to agree to invasive tests for diabetes and the flu shot. When it came to cholesterol screening, they were 72 percent more effective.

The real-life implications could be huge. If people in the real world responded as they did in Owen’s study, the gap between blacks and whites in cardiovascular disease outcomes might shrink by nearly 20 percent.

“That could be 20 percent of people living to see their grandkids graduate from college and high school,” Owen says. “That’s how I think about it.”

This week on Hidden Brain, we travel from medical clinics to school classrooms for a look at how shared identity creates understanding and trust.

Hidden Brain is hosted by Shankar Vedantam and produced by Jennifer Schmidt, Rhaina Cohen, Parth Shah, Thomas Lu, and Laura Kwerel. Our supervising producer is Tara Boyle. You can also follow us on Twitter @hiddenbrain.

Additional Resources:

Does Diversity Matter for Health? Experimental Evidence from Oakland,” by Marcella Alsan, Owen Garrick, and Grant C. Graziani, NBER Working Paper Series, 2019.

The Long-run Impacts of Same Race Teachers,” by Seth Gershenson, Cassandra M.D. Hart, Joshua Hyman, Constance Lindsay, and Nicholas W. Papageorge, NBER Working Paper Series, 2018.

Patient–physician gender concordance and increased mortality among female heart attack patients,” by Brad N. Greenwood, Seth Carnahan, and Laura Huang, in Proceedings of the National Academy of Sciences of the United States of America, 2018.

A Doctor Like Me: Physician-Patient Race-Match and Patient Outcomes,” by Andrew Hill, Daniel Jones, and Lindsey Woodworth, 2018.

Copyright 2025 NPR

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Shankar Vedantam is the host and creator of Hidden Brain. The Hidden Brain podcast receives more than three million downloads per week. The Hidden Brain radio show is distributed by NPR and featured on nearly 400 public radio stations around the United States.

Vedantam was NPR's social science correspondent between 2011 and 2020, and spent 10 years as a reporter at The Washington Post. From 2007 to 2009, he was also a columnist, and wrote the Department of Human Behavior column for the Post.

Vedantam and Hidden Brain have been recognized with the Edward R Murrow Award, and honors from the American Association for the Advancement of Science, the Society for Personality and Social Psychology, the International Society of Political Psychology, the Society of Professional Journalists, the National Association of Black Journalists, the Austen Riggs Center, the American Psychoanalytic Association, the Webby Awards, the Pennsylvania Associated Press Managing Editors, the South Asian Journalists Association, the Asian American Journalists Association, the Pennsylvania Newspaper Association, the American Public Health Association, the Templeton-Cambridge Fellowship on Science and Religion, and the Rosalynn Carter Mental Health Journalism Fellowship.

In 2009-2010, Vedantam served as a fellow at the Nieman Foundation for Journalism at Harvard University.

Vedantam is the author of the non-fiction book, The Hidden Brain: How our Unconscious Minds Elect Presidents, Control Markets, Wage Wars and Save Our Lives. The book, published in 2010, described how unconscious biases influence people. He is also co-author, with Bill Mesler, of the 2021 book Useful Delusions: The Power and Paradox of the Self-Deceiving Brain.

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