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Are we cooked? Algorithms have rewired our language

On social media, the algorithm drives which words go viral. TikToker and writer Adam Aleksic (@etymologynerd) argues that what we consume on platforms is changing our language on and offline.

About Adam Aleksic

Adam Aleksic is a social media linguist and influencer publishing videos as the “Etymology Nerd” to an audience of over three million. He’s the author of the book, Algospeak: How Social Media is Transforming the Future of Language. He’s also written for The Washington Post, The New York Times and The Financial Times, among others.

Aleksic holds a degree in government and linguistics from Harvard University, where he served as president of the Harvard Undergraduate Linguistics Society.

This segment of the TED Radio Hour was produced by Matthew Cloutier and edited by Sanaz Meshkinpour and Manoush Zomorodi. You can follow us on Facebook @TEDRadioHour and email us at [email protected].

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Related NPR Links

NPR Topic: Linguistics

Book of the Day: ‘Algospeak’ looks at algorithms’ transformative impact on how we speak on and offline

TED Radio Hour: They/Them and the evolution of English

Copyright 2025 NPR

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Manoush Zomorodi is the host of TED Radio Hour. She is a journalist, podcaster and media entrepreneur, and her work reflects her passion for investigating how technology and business are transforming humanity.

Zomorodi is a co-founder of Stable Genius Productions and is the co-host and co-creator of ZigZag, the business podcast about being human. She also created, hosted, and was managing editor of the podcast Note to Self in partnership with WNYC Studios, which was named Best Tech Podcast of 2017 by The Academy of Podcasters.

Prior to her time at WNYC, Zomorodi reported and produced around the world for BBC News and Thomson Reuters, including a few years in Berlin.

She was named one of Fast Company's 100 Most Creative People in Business for 2018 and has received numerous awards for her work, including The Gracie for Best Radio Host in 2014 and 2018. Her book "Bored and Brilliant: How Spacing Out Can Unlock Your Most Creative Self" (2017, St. Martin's Press) and her TED Talk are guides to surviving information overload and the "Attention Economy."

Zomorodi received a bachelor's degree from Georgetown University in English and fine arts. She is half-Persian and half-Swiss but was born in New York City, where she lives with her family.

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