Did you know that 90% of a child's brain develops by the age of 5? This is why it’s so important for children to have early, positive interactions that make a lasting difference in their lives. VPM is excited to partner with the Robins Foundation and Thrive Birth to Five to launch a new initiative that stresses the importance and value of a child’s earliest days of learning for overall family wellbeing.
“The When… Then… messaging campaign and corresponding 90by5 landing page, stems from the objective that 90% of a child's brain develops by the age of 5,” explained Mary Jo Grieve, VPM’s Director of Early Childhood Care and Education. “The goal is to develop key messaging around how the smallest interactions can influence future learning.”
Some of the messages from the initiative include:
- “When you share what’s yours, then they learn to share what’s theirs.”
- “When you encourage your child, then they learn resilience.”
- “When you respond to your child’s needs, then they learn to trust.”
- “When you listen to your child, then they learn that their voice matters.”
Parenting and caregiving is challenging, often causing parents and caregivers to be less intentional about their daily interactions with their children. But the foundation of a child's future is being set through these daily actions. Throughout the campaign, parents and caregivers will have access to a series of scenarios to visualize the future impact of their daily steps and actions. We will also be sharing support resources for families to access.
Learn more about the initiative in this video: https://vimeo.com/1049807214
At VPM, we believe that every child matters and is deserving of opportunities. The relationship between families, educators and community partners is immeasurable. It is a cornerstone to our children’s success in education and in life. Engaging with partners who can help connect critical resources to families and caregivers directly where they live, work and play creates maximum impact for all children. VPM is excited to partner with our communities as we all work together towards early learning excellence. Learn more about VPM’s efforts in Childhood education at vpm.org/vpm-early-childhood-education.
Robins Foundation’s vision and mission are rooted in the legacy established by their founders, Lora M. and E. Claiborne Robins. Today, the Robins Foundation reflects the Robins’ legacy and passion for the well-being of both individuals and the collective, by investing in the crucial activities and organizations that have the power to ensure bright futures for children and dynamic communities for all who live, work and play there.
Thrive Birth to Five’s strategy focuses on the biggest issues facing children aged 0-5 and their families. Their vision is for all children in the region to thrive and race, place and income will no longer determine success in school. Thrive Birth to Five collaborates to build the region’s early childhood system and are a trusted steward of early childhood resources for families, providers and the ecosystem supporting them.
