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VPM Diversity, Equity and Inclusion (DEI): Year-One Roadmap

VPM Diversity, Equity and Inclusion
Image: VPM

Download the full VPM Diversity, Equity and Inclusion (DEI) Roadmap: PDF | Doc

VPM’s DEI work is ongoing and in support of our 2020 & Beyond Strategic Plan’s 3-year goals, which are to:


  • Increase relevance, as measured by brand awareness and community impact
  • Increase total monthly audience by 25%
  • Eliminate the gap between operating revenue and expenses

In this roadmap, we define diversity broadly as: race, ethnicity, gender, age, sexual orientation, religious and political beliefs, geographic, socio-economic status and ability.

We define “people of color” as individuals who identify as Native American, Alaskan Native or other North American Native Nationality; Black or African American; Asian (Far East, Southeast Asia, or the Indian subcontinent); Polynesian, Pacific Islander, Native Hawaiian, Samoan, Chamorro; Latin/Latino/Latinx, Hispanic or Spanish origin; Middle Eastern or North African; or Multiracial.

When we refer to equal opportunities, we mean that every employee should have access to fair compensation, job opportunities and training and tools that foster professional growth.

When we say employees will feel valued at VPM, we mean that we will foster a culture where people feel a sense of belonging and that their unique perspectives and skills are welcomed and supported.

Our DEI Intention

VPM will reflect the diverse communities that we serve, which means we will:


  1. Ensure people in our community see themselves through the stories we tell
  2. Provide equal opportunities for all employees
  3. Cultivate a workplace where our employees feel valued

For this intention, we have drafted stated goals and actions for our: PEOPLE, PRODUCTS & POLICIES

To hold ourselves accountable, we will create a corporate metric that requires quarterly progress reports against this roadmap. We encourage all employees, Board members and volunteers to provide feedback and input on what’s working and where we need improvement.

Download the full VPM Diversity, Equity and Inclusion (DEI) Roadmap: PDF | Doc

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