Business Sponsorship
As Virginia’s home for public media, VPM connects nearly 2 million people across Central Virginia and the Shenandoah Valley to insightful programming in arts and culture, news and education.
Why Choose VPM
Sponsors who choose VPM gain association with public media, one of the most trusted institutions in America. VPM is locally owned and deeply rooted in the region not only as a broadcaster, but also as a media partner to arts & culture institutions and provider of children’s educational resources. Your support builds a connection with these loyal audiences who also support the station financially.
VPM operates public television stations VPM PBS, VPM Plus, VPM PBS KIDS, lifestyle channel VPM Create and international program channel VPM WORLD, as well as Richmond NPR station VPM News (88.9 FM) and VPM Music (107.3 FM, 93.1 FM and 88.9-HD2). In the Northern Neck (89.1 FM) and Southside Virginia (90.1 FM), listeners receive a combination of news and music.
Our Audience
- Educated: They prioritize education and lifelong learning for themselves and their families
- Influential: They drive trends through word of mouth and influence corporate and social networks
- Cultural: Passionate about the arts, they relish music, theater and museums
- Community-Minded: They care about the future of the communities we serve, participate in local initiatives and are highly active in the community
Our Platforms
Show your target audience that your business is connected to what matters by investing in trusted, local media that informs and inspires.
- VPM PBS TV: 15-second messages presented in a calm, clutter-free environment of over 385,000 monthly viewers.^
- VPM News & VPM Music Radio: 15-second messages delivered to 132,000 unduplicated weekly listeners in a straightforward and objective style.^^
- Radio Stream: Live stream audio pre-roll exposure across more than 157,000 active sessions per month.^^^
- On-Demand Local PBS: PBS digital video platforms localized to VPM with over 100,000 impressions each month*.
- Website: Medium Rectangle and Leaderboard banners on VPM.org, which has 535,000 monthly page views and 210,190 monthly unique visitors.**
- VPM Podcasts: Pre-roll and mid-roll messages with dynamic placement, plus production funding opportunities.
- E-newsletters: Reaching an average of 43,000 subscribers each week across Central Virginia.
^TRAC Media Services, 28-Day Cume Persons 2+ Dec 2024, WCVE-TV/WHTJ-TV/WVPT-TV
^^Arbitron: Radio Research Consortium, Inc., Weekly Cume Persons 12+ Fall 2024, WCVE-FM/WBBT-FM/WWLB-FM
^^^Triton Digital monthly average Jan/Feb 2025
*Google Ad Manager, Jan/Feb 2025
**Google Analytics, monthly average July 2024 to January 2025.
