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Business Sponsorship

Align your business with award-winning public media. Call 804-560-8233.

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Business Sponsorship Team

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Align your business with award-winning public media.

VPM provides a unique opportunity for local businesses and organizations to not only support quality informational and education programming, but also to reach an incredible audience of highly educated, affluent and influential people who are extremely loyal to our stations and community. For area businesses and organizations, this provides a unique and valuable marketing opportunity to enhance brand awareness.

Call 804.560.8233 to Learn More

Our highly engaged audience receives your messages in a clutter-free environment.

  • Educated: They prioritize education and lifelong learning for themselves and their families

  • Influential: They drive trends through word of mouth and influence corporate and social networks

  • Cultural: Passionate about the arts, they relish music, theater and museums
  • Community-minded: They care about the future of the communities we serve, participate in local initiatives and are highly active in the community

Sponsorship on VPM Television

  • More than 180,000 thousand weekly viewers.

  • Core programs include Antiques Roadshow, Masterpiece, Nature, NOVA, Frontline, PBS NewsHour, and PBS Kids.

  • VPM original productions include Legacy List with Matt Paxton, Un-Wine'd, Untamed, Virginia Home Grown and more!

  • Includes free production of a 15-second announcement when you become a TV sponsor.

Sponsorship on VPM Radio

  • More than 140,000 listeners each week*.

  • VPM News ranked #1 Radio Station in Metro Richmond for college grads*.

  • VPM News ranked #1 Radio Station in Metro Richmond during drivetime for persons with a household income of $75,000+*.

  • VPM News delivers award-winning coverage of statewide politics, local government, education and legal issues, as well as the news of the day from NPR.

  • VPM Music is home to a 24/7 blend of classical, jazz and world music serving the Richmond region.

Sponsorship on

  • The public media online audience is a technologically savvy group of individuals with diverse interests: information seekers, online shoppers, and influencers at home and in the workplace.

  • Web sponsors receive an average of over 25,000 impressions per month with over 135,000 monthly visitors to

  • Your logo and message with a click through to your site.

Sponsorship on VPM Podcasts

  • Pre-roll and mid-roll dynamic ad placement available, as well as production funding opportunities

  • Contact us for information about our current podcast offerings.

(* Source: Arbitron Ratings, Fall 2020)

Membership Levels

Patrons Circle
Commonwealth Circle
Planned Giving

Other Ways to Support VPM

Business Sponsorship
Day Sponsorship
Donate a Vehicle
Matching Gifts
Gift of Stock/Property
Donor Advised Funds
Gifts via IRA
Gift Acceptance Policy

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