RICHMOND, VA – Building on the publication’s 41 years of tenacious coverage of Richmond, Style Weeklytoday unveiled a revamped brand identity and editorial strategy that marks a new beginning for the publication.
Style Weekly -- the go-to source for all things Richmond -- provides smart, revealing coverage of the city and points readers to the best in arts and culture, food and drink, people and more.
Its new visual identity is clean, modern, fresh, adaptive and approachable. Readers can now experience the new Style Weekly live at StyleWeekly.com and Style Weekly’s Instagram (@styleweekly).
The brand overhaul coincides with a robust expansion of its content offerings, including its flagship print publication. Style Weekly will publish a quarterly print magazine with an elevated look and feel, anchored by deeply reported features and its trademark original photojournalism. Each issue will be devoted to a single theme, beginning in March 2024 with “The Food Issue,” led by the new food editor, award-winning food writer and podcaster Deb Freeman. In addition to arts & culture and food, readers can expect to see increased coverage of people and places, history and outdoors and the return of the popular opinion content.
“Our brand has a rich history, one that we celebrate, but we believe in the power of evolution and change,” said Style Weekly General Manager Macaulay Hammond. “Behind the scenes, our team has been working tirelessly to craft this fresh, innovative identity that pays homage to our legacy while embracing the opportunities of tomorrow. I can't wait for Richmond to see what we've been carefully developing.”
In addition to daily publishing on the newly launched StyleWeekly.com, digital content plans also include the launch of a series of topical newsletters, an original Style Weekly podcast and more.
For advertisers, Style Weekly now offers partnership opportunities for its forthcoming signature live events and branded digital content.
Style Weekly chronicles and celebrates the complicated, wonderful, energetic city of Richmond through committed, award-winning journalism, incisive writing, arresting photography and sophisticated design—diving deep into subjects that readers want to hear more about. Driven by a shared commitment to local storytelling that reflects the interests of the public, VPM Media Corporation acquired Style Weekly from Alden Global Capital in November 2021. Since the acquisition, Style and VPM have been working together to develop a long-term strategy that best serves the community.
“Style’s place as an iconic local brand and our shared commitment to arts and culture coverage made the acquisition an opportunity we couldn’t pass up,” said VPM Chief Content Officer Steve Humble. “We're excited to reimagine the brand as we continue to deliver engaging content during a time when media consumption is constantly changing. We're confident the new look and editorial changes will position us to build on Style Weekly's rich history.”
For more information, visit StyleWeekly.com.
About VPM
As Virginia’s home for public media, VPM connects nearly 2 million people across Central Virginia and the Shenandoah Valley to insightful programming in arts and culture, history, science, news and education. VPM operates public television stations VPM PBS, VPM Plus, VPM PBS KIDS, lifestyle channel VPM Create and international program channel VPM WORLD, as well as Richmond NPR station VPM News (88.9 FM) and VPM Music (107.3 FM, 93.1 FM and 88.9-HD2). In the Northern Neck (89.1 FM) and Southside Virginia (90.1 FM), listeners receive a combination of news and music. Audiences can access VPM online at VPM.org and on Facebook, Twitter, Instagram and YouTube.