90by5 campaign builds positive interactions with children

In Feb. 2025, VPM announced a partnership with the Robins Foundation and Thrive Birth to Five to launch a new initiative that stresses the importance and value of a child’s earliest days of learning for overall family wellbeing called 90by5. “The When… Then… messaging campaign and corresponding 90by5 landing page, stems from the objective that 90% of a child's brain develops by the age of 5,” explained Mary Jo Grieve, VPM’s Director of Early Childhood Care and Education. “The goal is to develop key messaging around how the smallest interactions can influence future learning.”