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Inside The Art Of Political Speech Writing

Barack Obama has the chance to set a new standard for speech making when he accepts the Democratic nomination tonight. But just what goes into crafting a memorable political speech?

NPR's Tony Cox asks Susan Estrich, professor of law and political science at the University of Southern California and the former manager of Michael Dukakis' 1988 presidential campaign; Chriss Winston, the first woman to head the speech writing staff at the White House; and Charlton McIllwain, assistant professor of culture and communication at New York University.

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