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Super Bowl Is World's 'Billion Dollar Game'

The Super Bowl is the largest one-day sporting event in the world, and nearly a national holiday in the United States. Allen St. John, author of The Billion Dollar Game, writes it's also an "economic engine that's bigger than the GDP of many nations" and "the world's biggest party."

St. John notes the following statistics about last year's game, sure to impress at your Super Bowl Sunday gathering:

The street value of a stadium full of Super Bowl tickets is $511 million.

Fox paid the NFL an estimated $66 million for the broadcast rights for the 2007-2008 season, including the rights to Super Bowl XLII.

Some have estimated that illegal betting on the game may have approached one billion dollars.

Tickets are a bit cheaper for the 2009 Super Bowl, but advertising spots are more expensive than in 2008, going for $3 million for a 30-second spot.

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