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Marketing pushed meat onto Americans' plates. Can plant-based protein do the same?

Part 1 of the TED Radio Hour episode The hidden forces shaping your choices.

Americans have been overconsuming meat for years, says food systems expert Sarah Lake. She wants to help people choose less meat and more plant-based proteins for their health and the climate.

About Sarah Lake

Sarah Lake is the CEO of Tilt Collective, a non-profit advocating for a sustainable, healthy food system for all.

Prior to Tilt Collective, Sarah co-founded Madre Brava, an advocacy organisation working to elevate protein transition as a critical climate solution. She holds a PhD in Economic Sociology where her research focused on the social and environmental harms of livestock supply chains.

This segment of the TED Radio Hour was produced by Harsha Nahata and edited by Sanaz Meshkinpour and James Delahoussaye. You can follow us on Facebook @TEDRadioHourand email us at [email protected].

Web Resources

Related TED Bio: Sarah Lake

Related TED Talk: A flavorful field guide to foraging

Related TED Talk: The future of the food ecosystem -- and the power of your plate

Related NPR Links

NPR Topic: Food

TED Radio Hour: The great food rescue

TED Radio Hour: Food Connection

Copyright 2025 NPR

Manoush Zomorodi
Manoush Zomorodi is the host of TED Radio Hour. She is a journalist, podcaster and media entrepreneur, and her work reflects her passion for investigating how technology and business are transforming humanity.
Harsha Nahata
Harsha Nahata (she/her) is a producer for TED Radio Hour. She is drawn to storytelling as a way to explore ideas about identity and question dominant narratives.
Sanaz Meshkinpour
[Copyright 2024 NPR]
James Delahoussaye
[Copyright 2024 NPR]

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