Your data reveals more than you think. Sandra Matz explains how AI-driven psychological targeting can influence your choices and offers advice on how to navigate the digital world safer.
About Sandara Matz
Sandara Matz is a computational social scientist and associate professor at Columbia Business School, where she studies how psychological traits can be inferred from online activity and used to influence people.
Matz has published more than 50 academic papers on technology and human behavior. She is the author of Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior.
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