The U.S. is threatening to ban TikTok? Good luck
TikTok is on trial as U.S. authorities consider a ban. There's just one problem: it's not only an app for silly videos anymore, it is now entwined with our culture.
Who are they? The TikTok generation. You might think of them as tweens shaking their hips to a Megan Thee Stallion song. In actuality, more than 1 in 3 Americans are using the app.
What's the big deal?
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What are people saying
TikTok CEO Shou Zi Chew in his prepared remarks before the U.S House Committee on Energy and Commerce:
Let me state this unequivocally: ByteDance is not an agent of China or any other country. However ... you don't simply have to take my word on that. Rather, our approach has been to work transparently and cooperatively with the U.S. government and Oracle to design robust solutions to address concerns about TikTok's heritage.
Author and lecturer Trevor Boffone, in the 2022 book TikTok Cultures in the United States:
TikTok has fully penetrated U.S. culture. Take for instance a trip to grocery chain Trader Joe's, which features an "as seen on TikTok" section promoting foods made popular by TikTok. Or, for example, Barnes & Noble stores, with tables dedicated to #BookTok. And, of course, TikTok has perhaps had the most obvious influence on the music industry; trending songs on TikTok find commercial success and land at the top of the charts.
Katerina Eva Matsa, an associate director of research at Pew, in a 2022 report:
In just two years, the share of U.S. adults who say they regularly get news from TikTok has roughly tripled, from 3% in 2020 to 10% in 2022. The video-sharing platform has reported high earnings the past year and has become especially popular among teens – two-thirds of whom report using it in some way – as well as young adults.
@tiktok Our CEO, Shou Chew, shares a special message on behalf of the entire TikTok team to thank our community of 150 million Americans ahead of his congressional hearing later this week. ♬ original sound - TikTok
So, what now?
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