A MARTÍNEZ, HOST:
Good morning, I'm A Martínez and, yes, I'd like to order a cheeseburger, hold the burger. If I was in a Burger King in Thailand, that order would be filled. An item dubbed the Real Cheeseburger, launched there this week. It's a bun with 20 slices of melted American cheese in between. It's around $7 cheaper than its meatier counterpart. People describe it as a bit too much, an insane amount of cheese and too intense. Yet another example why it ain't easy being cheesy. It's MORNING EDITION. Transcript provided by NPR, Copyright NPR.