We all have a hard time admitting that we're wrong, but according to a new book about human psychology, it's not entirely our fault. Social psychologist Elliot Aronson says our brains work hard to make us think we are doing the right thing, even in the face of sometimes overwhelming evidence to the contrary.
Elliot Aronson, co-author, Mistakes Were Made (But Not by Me); social psychologist; professor emeritus, psychology, University of California Santa Cruz
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