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What Does It Take to Win Votes?

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When election day arrives, what are the factors that play into your decision at the polls? Is it the discussion of important issues? Or is it more about personality? Guests discuss the issues that have the greatest influence on voters and the ways politicians brand themselves during campaigns.


Anne Mack, director of Trendspotting at JWT advertising agency

Ron Elving, NPR's senior Washington editor

Dr. Marco Iacoboni, researcher at University of California, Los Angeles Semel Institute for Neuroscience

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