VPM, Virginia’s home for public media, is excited to announce the hiring of Elliott Robinson as News Director. In his role, Robinson will lead the organization’s multiplatform newsroom.
A Hampton, Va. native, Robinson is a 15-year veteran of print and digital publications. He began his career as a reporter and columnist at The Progress-Index in Petersburg and went on to work in leadership roles at the Hopewell News, The Daily Progress in Charlottesville and, most recently, Charlottesville Tomorrow.
“We are thrilled that Elliott will be leading VPM News,” said President and CEO Jayme Swain. “With his impressive background in local news, extensive knowledge of the issues that matter to diverse communities across Virginia and experience in digital, Elliott is uniquely positioned to help strengthen VPM News across platforms.”
"Nearly all of my career has touched some part of VPM's coverage area,” said Robinson. “I'm looking forward to helping VPM shape and expand its news coverage across what has become my second home region.”
As news editor of Charlottesville Tomorrow, Robinson transformed the publication focused on land use, transportation and education into one emphasizing race and equity. He also played a significant role in the launch of the Charlottesville Inclusive Media project, a partnership between Vinegar Hill Magazine, "In My Humble Opinion” radio show and Charlottesville Tomorrow, created with the goal of bringing more inclusive representation to local media.
Robinson is a member of the National Association of Black Journalists, a life member of the NAACP, and a board member of the Virginia Pro Chapter of the Society of Professional Journalists.
