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Senior Team Leadership

Jayme Swain, President & CEO of VPM and the Virginia Foundation for Public Media

Job description: Jayme oversees VPM, a network of PBS and NPR stations across Central Virginia and the Shenandoah Valley that connects nearly 2 million people to insightful programming in arts and culture, history, science, news and education

Previous experience: Jayme is a media executive with over 20 years of experience in broadcast, print and digital media. Prior to joining VPM in January 2019, Jayme served as Senior Vice President of Strategy and Operations at PBS, where she was a trusted advisor to the CEO and COO, led strategic planning, managed organization-wide projects and developed solutions on behalf of the entire public broadcasting system.

“I can’t imagine a world without public media like VPM. It’s been a significant part of my life, as my career as well as informing who I am as a person. I grew up on Sesame Street and Mr. Rogers, and now it’s the place I get trusted news about Virginia and beyond, learn more about my neighbors and feed my soul with music and the arts.”